Maxxium UK is to extend the potential of its Aftershock range, with the launch of a range of cocktails called ‘Shocktails’.
The range includes 15 ‘Shocktails’ five for each of the currnet Aftershock flavours, Hot and Cool Red, Deep Cool Blue and Thermal Bite Green.
Maxxium UK senior marketing manager for After Shock, Emma Scarratt, said: “We want to dispel the myth that After Shock is hard to use in a cocktail. After Shock provides a challenging flavour and sensation that when mixed with the right ingredients can make a great alternative to the traditional
shooter.”
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Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
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De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.
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