Matthew Clark Cider is to launch an advertising campaign in the lead-up to Christmas. The promotional push is based around three 30-second radio adverts each for Blackthorn and Gaymer’s Olde English ciders.


The adverts started airing this week and feature in targeted campaigns in different regions. Blackthorn will be the focus in the south-west and Scotland, while Olde English will be focusing on the Midlands.


In a statement, Kevin Wilkins, marketing director for Matthew Clark Cider, said: “Through a relatively modest start to a broader initiative this activity is a clear signal that Matthew Clark will invest in the cider category.”


Matthew Clark Cider is part of the Constellation Group.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now