The investment bank, JP Morgan, has reduced its recommendation on the global drinks force, Diageo, from “overweight” to “neutral” in anticipation of the publication of the group’s year-end results on Thursday.

The bank said that Diageo’s stock was currently trading at a “significant premium” to its principal competitors and added that the French wines and spirits group, Pernod Ricard, looked particularly undervalued.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

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