Gaymer Cider Company has acquiesced to a Facebook group, which had campaigned for the restoration of its original recipe for the Blackthorn cider brand in the UK.

The cider firm, which was bought by C&C Group late last year, said today (5 March) that it will bring back Dry Blackthorn cider from the end of this month, following a Facebook campaign by cider drinkers in the south-west.

After Gaymer relaunched Blackthorn with a new recipe and lower abv back in March last year, the company saw several pubs and consumers in Bristol snub the product. Advertising hoardings promoting the cider were defaced, while the Bristol Evening Post reported that several pub landlords refused to stock the new Blackthorn.

“We underestimated the passion people in the south-west have for Dry Blackthorn and have been bowled over by their determination to get their favourite cider back,” said Peter Spencer, Gaymer’s managing director.

“Before we changed the recipe 12 months ago we conducted extensive customer research, both locally and nationally, and many cider drinkers told us they liked the new more contemporary taste. However, once it was launched it became clear that some cider drinkers in the south-west wanted the original Dry Blackthorn.  We have listened to these supporters and it’s their successful campaigning which has brought Dry Blackthorn back.”

Dry Blackthorn will be available in 500ml cans sitting alongside the regular Blackthorn liquid.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now