Diageo is “reticent” over fully embracing Twitter as a marketing tool until the social media site has introduced age-gating, it revealed today (May 14). 

Andy Fennell, Diageo’s chief marketing officer, told reporters at a briefing in London that the company has been “reticent” to use Twitter because of the ability of people under legal drinking age to view material. But, he added: “It’s a relevant platform for the company as we want to be where consumers are.” 

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