The Coca-Cola Co has announced plans to review its European operations with the possible loss of 150 jobs.

The firm said today (14 April), that it has informed employees of its plans to “simplify” the structure of the business in a bid to “improve efficiency and effectiveness”.

The changes could result in up to 150 roles being affected across the 38 countries in which Coca-Cola Europe operates.

Dominique Reiniche, president of Coca-Cola Europe, said: “The changes we have announced will simplify the way we do business and make us more efficient by being faster to market and allowing us to increase the scale of our activities across Europe.”

It is understood the firm’s marketing operations will be the focus of the overhaul, however Coca-Cola declined to comment on which roles might be effected when contacted by just-drinks.

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