Coca-Cola Great Britain is launching a multi-million pound campaign for its 5 Alive juice drink.

5 Alive, which has been on sale in the UK since 1981, has not been backed by TV advertising for five years, Coca-Cola said today (1 April).

But a rising demand for still and juice drinks has prompted the company to invest in a TV and digital campaign for the brand, the firm said.

The revamp will coincide with 5 Alive’s 30th birthday next year, and will include the addition of an apple variant from 9 April.

The investment will include a prime time television advertisement, premiering on 3 April, focusing on a dancing Dodo brought back to life from extinction by 5 Alive. 

The activity also includes a digital campaign built around a new Facebook page – and high impact outdoor advertising.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Cathryn Sleight, marketing director at Coca-Cola GB, said: “Our drinks have really bucked the trend, continuing to thrive despite the difficult economic climate, and the growth of the juice drinks category has been a particular success. 

“Our investment in this campaign reflects our confidence that this trend will continue.  We know our consumers have a lot of affection for the 5 Alive brand and we hope this memorable and entertaining campaign will continue to drive the growth of this category.”

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.