Carlsberg has signed a deal to distribute leading Spanish lager brand Mahou in the UK, as the brewer looks to tap consumer demand for imported bottled beers.

Carlsberg will begin distributing Mahou 5 Estrellas lager across the UK from 15 November, after signing a deal with the brand’s Spanish owner, Mahou-San Miguel Group, the brewer said today (11 November). 

The move is part of Carlsberg’s strategy to tap the emerging market for “world beers” in the UK; a category that has largely bucked a broader fall in UK beer sales in recent years. “Mahou ticks all of the boxes for the world beer category – the fastest growing sector in the beer,” said Carlsberg UK’s director of brands and insight, Paul Davies.

“It is a beer with real heritage in its home market and will really appeal to beer explorers who have a desire to try high-quality imported beers with genuine provenance,” he added. Mahou, launched in Madrid in 1880, is the leading beer brand by volume in Spain, where it commands an 18% market share.

A spokesperson for Carlsberg said that Mahou’s current distributor in the UK, C&D Wines, would continue to be involved with the brand. “They are retaining their exisiting customer base but we will be distributing Mahou to those customers – so it is a partnership in that area,” he told just-drinks.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now