Carlsberg has brought its Tuborg Christmas Brew to the UK as it seeks to tap into consumer thirst for new beers.
Bottles of Tuborg Christmas Brew are exclusively available in JD Wetherspoon pubs across the UK for the next 10 weeks, Carlsberg said today (22 November). The launch comes as brewers attempt to diversify their portfolios on a tough UK beer market.
The 5.6% abv beer is brewed with lager, müchehener and caramel malt, plus English liquorice. It has already performed well in Denmark, where it is the fourth biggest beer brand by volume, despite only being available for ten weeks of the year.
Carlsberg said that it could not disclose pricing details for the beer.
High-end bottled lager, imports and real ales have continued to perform well in the UK amid a torrid time for the mainstream beer sector. Last week, SABMiller reported that volume sales at its Miller Brands arm in the UK, which imports Peroni Nastro Azzurro, Tyskie and Miller Genuine Draft, rose by 25% in the six months to the end of September, albeit off a low base.
The UK beer market, meanwhile, reported its biggest quarterly fall since records began in the third quarter of 2010.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSubscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
