UK: Britvic plans to drench the take home market
UK soft drinks group Britvic is to roll out its water brand drench in the UK grocery sector, with the launch of new larger-pack formats and a GBP5.5m (US$10.76m) marketing campaign.
UK soft drinks group Britvic is to roll out its water brand drench in the UK grocery sector, with the launch of new larger-pack formats and a GBP5.5m (US$10.76m) marketing campaign.