Bacardi Martini has lined up a GBP2m (US$3.1m) push for the Martini Bianco variant in the UK, centred around a suggested serve in the country’s on-trade.
UK: Bacardi Martini targets “stylish” ladies with Martini Bianco push
Bacardi Martini has lined up a GBP2m (US$3.1m) push for the Martini Bianco variant in the UK, centred around a suggested serve in the country's on-trade.