
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe pre-mixed spirit drink Bacardi & Cola has been redesigned to give it a more premium image. And the new look is to be accompanied by the launch of a diet variant, which Bacardi claims will make the drink the only brand in the market to offer a low calorie variant. Bacardi said that "diet" now accounted for 46% of the total cola market and in Bacardi's case 90% is drunk with cola, with one in four people choosing diet. All this means "massive untapped potential for this drink," the company said.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData