Trinchero Family Wine & Spirits has struck a deal to buy a clutch of US sparkling-wine assets from Pernod Ricard.
California-based Trinchero has moved to buy assets that cover the Mumm Sparkling
California, Mumm Napa and DVX brands. Financial terms were not disclosed.
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The transaction gives Trinchero the right to manufacture Mumm sparkling wines in the United States and distribute them across the country, Canada, Mexico and some Caribbean markets.
The deal does not cover Champagne, nor Mumm assets in Argentina and Australia.
In February, it emerged Pernod Ricard was weighing up the idea of offloading Champagne brand Mumm. At the time, a source familiar with the matter said the deliberations centred only on the Mumm brand and did not include Perrier-Jouët, another Champagne label in the Pernod Ricard portfolio.
Trinchero described the acquisition as a “significant and strategic addition” to its portfolio, which includes Sutter Home Family Vineyards and Ménage à Trois.
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By GlobalDataThe company said Mumm Napa’s “robust on- and off-premise business and established wine club will further strengthen” its line-up of more than 50 wine and spirits brands.
“Mumm Napa is a strategic addition, bringing scale, distribution strength, and
brand equity. As one of California’s top sparkling brands with a loyal consumer base, we’re confident it will play an important role as we continue to drive sustained growth for Trinchero Family Wine & Spirits,” Trinchero president and CEO Bob Torkelson added.
Mumm Napa’s current portfolio includes the California Sparkling range, the Terroir Series and a number of direct-to-consumer exclusives.
The line-up features Brut, Rosé, Blanc de Blancs and Blanc de Noirs, with suggested retail prices from $18 to $105.
The deal covers the Mumm Napa visitor winery and its sparkling wine production site in Rutherford, Napa Valley.
Pernod said the companies are aiming to close the transaction next spring. The company has sold off assets this year including Imperial Blue whisky in India, plus Irish whiskies Knappogue Castle and Clontarf.
The group said the deal would “enable Pernod Ricard to continue focusing its resources on its portfolio of premium international spirits and Champagne brands, in line with its premiumisation strategy”.
