Spirits from the mainland are expected to pose stiff competition for local liquor, Kaoliang (sorghum), produced by distilleries in Kinmen and Matsu. The Taiwan Tobacco & Liquor Corp. (TTL), formerly the Taiwan Tobacco & Wine Monopoly Bureau, is also likely to feel the pressure of increased competion.
TAIWAN: Government set to lift ban on Chinese spirits
The Taiwanese Board of Foreign Trade is expected to lift the import ban on spirits from mainland China. Local agents in Taiwan are reported to be stepping up their promotional campaigns in anticipation of the change.