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May 17, 2021updated 21 Jul 2021 12:29pm

Sutter Home Family Vineyards’ Fruit Infusions flavoured wine – Product Launch

Trinchero's Sutter Home Family Vineyards has eyed the hard seltzer craze, launching a three-strong line of carbonated, lower-abv fruit-flavoured wines in its home market.

  • Category – Wine, carbonated, flavoured, 7.5% abv
  • Available – From this month
  • Location – The US, available nation-wide
  • Price – SRP of US$8 per 75cl bottle, also available in 18.7cl bottle four-packs ($8) and 1.5-litre bottles ($13)

The California-based winery, which was acquired by Trinchero in 1948, has released details of Fruit Infusions, a line of 7.5% abv “sweet wines” infused with fruit juice and natural flavours. The range comprises Sweet Peach, Wild Berry and Tropical Pineapple.

Sutter Home cited research showing that ‘flavoured wine’ is growing rapidly in the US, up 60% in value terms last year to annual sales of $628m in the country.

“Generations of Sutter Home fans have turned to our brand for sweet wines, which span Sangria and Moscato to the original White Zinfandel,” said Sutter Home’s director of marketing, Jennifer Hohman. “Inspired by our fans’ affinity for sweet fruit flavours, we crafted this line of wines with real fruit juice for today’s consumer.”

In late March, the wine division of TV channel Hallmark unveiled Cheers Rosé Seltzer, an 8.4% abv sparkling rosé available in selected US cities in 25cl cans.

Why the future for wine in cans has arrived – Click here for a Just Drinks comment

United States Wine – Market Assessment and Forecasts to 2024

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