Danish beverage company Royal Unibrew has taken its Supermalt brand into the alcohol category with a new stout product.
Royal Unibrew has launched a 7.7% abv stout in the UK, the first country to sell the alcoholic drink.
In a statement, the company said: “The stout category is experiencing exceptional growth and diversification, creating an opportune moment for the launch of Supermalt stout.”
The new beverage, which is being rolled out in Morrisons and Tesco stores across the UK, is available in a four-pack of 330ml glass bottles, priced at £8 ($10.70).
The product will also be available through wholesalers such as Booker, Dhamecha and Wanis for convenience and independent stories.
Lindsay Brown, marketing manager at Supermalt UK, said: “Bringing people together has always been at the heart of Supermalt – from big family parties to joyful extended gatherings. Now, with the introduction of Supermalt stout, that unifying spirit is stronger than ever.”
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By GlobalDataAccording to the Supermalt website, the brand has more than a 70% share in the UK’s malt drink market. The non-alcoholic drink is made from water, barley malt, glucose syrup, maize and hops.
Research from GlobalData, the parent company of Just Drinks, suggests the UK stout market will have a CAGR of 14.2% from 2020 to 2029.
