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January 21, 2022

Suntory Beverage & Food’s Lucozade Alert Original – Product Launch

By Rhodri Morgan

  • Category – Soft drinks, energy drinks
  • Available – From next month
  • Location – The UK
  • Price – N/A

Suntory Beverage & Food has added an extension to its Lucozade energy drinks brand’s Alert range in the UK.

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Lucozade Alert Original comprises the same flavour formula as Lucozade Energy Original and has been added to the Alert line based on customer feedback, the company said this week. The variant joins Tropical Burst and Cherry Blast in the Lucozade Alert portfolio.

“Over the past year, consumption patterns have changed, drinking occasions have evolved and we know the importance of converting these insights into action through the launch of new flavours, formats and NPD,” said Suntory Beverage & Food GB&I’s head of Lucozade, Zoe Trimble. “We’re delighted to launch Lucozade Alert Original to meet shoppers’ demand even further.”

In June, Suntory Beverage & Food announced a US$8.5m investment in measures to reduce the environmental impact of Lucozade’s operations.

The future of soft drinks – Click here for a 2022 predictions piece from Peter Harding, CEO of Suntory Beverage & Food Europe.

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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