Suntory Beverage & Food has added an extension to its Lucozade energy drinks brand’s Alert range in the UK.
Lucozade Alert Original comprises the same flavour formula as Lucozade Energy Original and has been added to the Alert line based on customer feedback, the company said this week. The variant joins Tropical Burst and Cherry Blast in the Lucozade Alert portfolio.
“Over the past year, consumption patterns have changed, drinking occasions have evolved and we know the importance of converting these insights into action through the launch of new flavours, formats and NPD,” said Suntory Beverage & Food GB&I’s head of Lucozade, Zoe Trimble. “We’re delighted to launch Lucozade Alert Original to meet shoppers’ demand even further.”
What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?
While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains.
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The white paper covers:
Which multinational companies have been affected?
What is the effect of lockdowns on foodservice?
What is the effect of lockdowns on Chinese ports?
Spotlight on Shanghai: what is the situation there?