“Football delivers excitement like no other sport in the world and Real Madrid is among the elite teams in terms of championships and fan recognition,” said Antonio Lucio, Chief Marketing Officer, PepsiCo Beverages International. The deal will include both advertising and promotional activities but detailed plans were not disclosed.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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