Namibian Breweries and SABMiller have entered the South African market with the first take-home draughts available nationally.
Windhoek draught, made in Namibia and Miller Genuine Draught imported from the US, have gone on sale, both backed by television advertising.
Both companies emphasised that there was not much of an overlap in their target markets, but pundits said knowing the competitive spirit between the two companies an inevitable scrum was expected.
The Miller product is in its customary clear 330ml glass bottle while the Windhoek draught has been launched in a 450ml black and silver livery. The former is pitched at the 18- to 29-age group, while the latter has a small overlap aiming at draught drinkers in the 25- to 40-age group.
SABMiller is shedding the Miller draught’s traditional All American stars and stripes image, for one with a more youthful, international feel. Initially the draught will be imported, but the world’s second largest brewery intends producing it locally in the future.
The company also released its first Pilsner Urquell onto the national market, though this will remain an imported beer.
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