
Pernod Ricard sees small-size spirits SKUs as a short-term opportunity to attract drinkers in North America amid the ongoing tough trading conditions in the country.
Conor McQuaid told analysts: “I don’t see it necessarily as something more than a tactical opportunity that plays into the current economic context.”
Pernod Ricard sees small-size spirits SKUs as a short-term opportunity to attract drinkers in North America amid the ongoing tough trading conditions in the country.