Global spirits companies are turning to little-known Cognac brands to lure Asian consumers in the Global Travel Retail channel, as younger drinkers increasingly seek heritage and authenticity in the category.
Global spirits companies are turning to little-known Cognac brands to lure Asian consumers in the Global Travel Retail channel, as younger drinkers increasingly seek heritage and authenticity in the category.
Global spirits companies are turning to little-known Cognac brands to lure Asian consumers in the Global Travel Retail channel, as younger drinkers increasingly seek heritage and authenticity in the category.