The European Bank for Reconstruction and Development is planning to lend €12.5m to Serbia & Montenegro fruit juice company Fresh & Co.
The loan will help the company strengthen its brands and its distribution networks. A bank memorandum said that the loan would enable the company to “provide a good example to other local food companies and retailers of good practice in distribution,” adding it would “also contribute to continued improvement of quality and availability of fruit juices in the market.”
It said that the loan would strengthen the position of fruit suppliers within the country and signal to international financiers and banks that Serbia and Montenegro holds investment opportunities.
