The Russian arm of the international beer giant Heineken has started production of a non-alcoholic brand called Buckler. It will reach the market this week.


Russia’s OOO Heineken Brewery will produce the brand, which will be one of the first international non-alcoholic beer brands in Russia and will be marketed in the premium segment.


Along with the premium beer segment, the non-alcoholic beer market is one of the fastest growing parts of the Russian beer industry.

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now