German drinks company Rotkäppchen-Mumm has appointed Silvia Wiesner as its new CEO, effective from the second quarter of 2025.
Wiesner will succeed Christof Queisser, who is stepping down to pursue new opportunities outside the industry.
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The Freyburg-based company said it would ensure “continuity and a smooth succession”, with Queisser supporting the handover process over the coming months.
Queisser’s leadership is credited with aiding Rotkäppchen-Mumm in achieving over €1bn ($1.05bn) in sales and expanding through acquisitions
The incoming CEO Wiesner has had a “long career” in the consumer goods industry, having held leadership roles at Unilever, including managing the food business for the DACH region.
She later took on the role of overall manager for the Belgian and Luxembourg markets at Unilever.
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By GlobalDataRotkäppchen-Mumm advisory board chair Petra Roller said: “We as the advisory board are very pleased to have won Silvia Wiesner for our company. With her extensive experience as a managing marketing and sales specialist, her high level of motivation and her strong team spirit, she will shape the next chapter of Rotkäppchen-Mumm with groundbreaking impulses together with Frank Albers (CFO) and Markus Jauch (COO).”
Wiesner added: “I am very much looking forward to contributing my experience and ideas to a broadly positioned and innovative company and working with a strong team.”
Founded in 1856, Rotkäppchen-Mumm is Germany’s “flagship” supplier of sparkling wine and spirits.
Its brands include Rotkäppchen, Mumm, Geldermann, Ruggeri Prosecco DOCG, Doppio Passo, and Echter Nordhäuser.
In 2023, the company achieved total sales of €1.3bn across its nine locations.
In October 2023, Rotkäppchen-Mumm restructured its operations, including workforce reductions, to become “simpler and more focused”.
The move was aimed at concentrating its portfolio, customers and market development, reshaping its structure to allow business areas to focus on core products and markets.
