Rokit Drinks has confirmed its intention to dial down the on-premise focus for its Bandero Tequila brand in two US states, preferring instead to put feet on the ground in the off-premise channel.
Rokit Drinks “pivots” Bandero Tequila from on- to off-premise in US
Rokit Drinks has confirmed its intention to dial down the on-premise focus for its Bandero Tequila brand in two US states, preferring instead to put feet on the ground in the off-premise channel.