Rémy Cointreau has relaunched its Rémy V white spirit exclusively in the US with a new recipe.
The 35% abv drink is described by the business as “a fresh, modern white spirit distilled from 100% French grapes”.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Rémy V intends to challenge other white spirits on the market such as vodka and Tequila.
The product is being sold on- and off-trade across the US and has a suggested retail price of $34.99 for a 750ml bottle.
While the white spirit did exist previously on the market under the same name, it has been relaunched with a new recipe and bottle design. The former product is no longer produced by Rémy.
“Rémy V celebrates a fresh kind of confidence and invites consumers to show up boldly, celebrating their individuality in all the ways they choose to express themselves – including the cocktails they enjoy,” said Tonia Mancino, VP of luxury brands at Rémy Cointreau.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn January, Rémy Cointreau posted a rebound in quarterly sales, which included a boost for Cognac sales on an organic basis.
The company booked a 2.8% increase in organic sales for its fiscal third quarter, which ran to the end of December.
Organic sales reached €261.1m ($311.2m) on a constant-currency basis, supported by an improved performance across its main business lines.
On a reported basis, sales dipped 3.3% to €245.8m, hit by exchange rate fluctuations.
In the quarter, Rémy Cointreau’s Cognac business – its largest by sales – generated €150.2m in reported sales, down 3.5%.
However, the division delivered organic growth of 3.2%. Rémy Cointreau at the time said the “performance reflects solid momentum in the Americas region for the fourth consecutive quarter”.
In the APAC region, Cognac sales “edged down” as conditions in the Chinese market “remained challenging, especially in the high-end segment”, it added.
The group’s Liqueurs & Spirits division posted €90.3m in reported sales, down 2.4%.
On a constant-currency basis, sales were €95.1m, representing organic growth of 2.8%.
Over the first nine months of its financial year, the company recorded sales of €735.4m, down 6.6% on the previous year.
On a constant-currency basis, sales were €772.4m, translating into an organic decline of 1.9%.
Cognac sales were €450.4m, a 9.4% reported drop. Constant-currency sales were €476m, implying an organic decline of 4.3%.
The Liqueurs & Spirits division delivered nine-month sales of €273m, broadly flat year-on-year on a reported basis. After the negative currency impact, constant-currency sales were €284.3m, corresponding to organic growth of 3.7%.
For its fiscal full-year, the French spirits major is expecting organic sales to reach a range of flat year-on-year to low-single-digit growth.
