Purcari Wineries has lodged a binding offer to acquire Romanian competitor Serve Ceptura in full for an undisclosed sum.
In a statement, Victor Bostan, founder and CEO of Bucharest-listed Purcari, said if completed, the transaction would expand the group’s vineyard footprint by around 60ha in Romania’s Dealu Mare wine region and add “complementary production capacity”.
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He described the deal as a “a natural step in strengthening Purcari’s presence in the prestigious Dealu Mare wine region”.
Serve’s winery in Ceptura is 1.5 km from Purcari’s Crama Ceptura winery, and the proximity “enables immediate operational synergies, improved efficiency across the value chain, and consolidates Purcari’s Dealu Mare platform”, Bostan added.
“By uniting two producers deeply committed to authenticity and terroir, while leveraging Purcari’s scale and international reach, we aim to further strengthen Romania’s presence on global wine markets.”
Set up in 1994, Serve Ceptura’s portfolio includes the brands Cuvée Charlotte, Terra Romana and Vinul Cavalerului.
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By GlobalDataThe business is based in the commune of Ceptura in Prahova county, within the Dealu Mare winemaking area.
The winery produces close to 0.5 million bottles a year and operates full-cycle production facilities with storage capacity of about 1 million litres.
It has also built a “meaningful” export presence in Canada, the statement from Purcari Wineries said.
Purcari claims to be among the largest wine groups in central and eastern Europe. Its portfolio includes Château Purcari and Domeniile Cuza in Moldova, Crama Ceptura in Romania and Angel’s Estate in Bulgaria.
The Moldova-headquartered company also produces brandy via the Bardar distillery in Moldova.
The bid comes after changes in Purcari’s management and ownership last year.
In July, Polish food and beverage group Maspex acquired Purcari through a voluntary takeover offer valuing the company at 604m lei ($136m).
The purchase was carried out via Maspex Romania, which had taken a 1.6% stake in Purcari in March. Maspex now holds 72.5% of the company.
Bostan owns 15%, while more than 3,000 institutional and retail investors make up the rest of the shareholder base.
Bostan returned as chief executive in December after former CEO Alexandru Filip “mutually agreed” to leave the group.
For the first nine months of 2025, Purcari reported revenue of 300.6m lei, a 15% increase compared with the same period in 2024.
Profitability, however, moved in the opposite direction. EBITDA for the nine-month period slipped 1% year on year to 84.7m lei, with the EBITDA margin narrowing by five percentage points to 28%.
Net profit declined 17% to 36.1m lei, and the net margin decreased to 12% from 17% a year earlier.
