Anheuser-Busch InBev’s Select 55
Category – Beer, lower-calorie
Available – From 1 February. Select 55 is available in 12oz glass bottles in 6-, 12- and 24-packs, and 12oz aluminium cans in 12- and 18-packs.
Location – US, nationwide
Price – Price varies by market
Distribution – Anheuser-Busch’s network of wholesalers and distributors
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By GlobalDataBack in September, A-B InBev expanded the number of test markets in the US for Select 55, by a further 12, on top of the initial 15 when it was introduced in August.
The beer, which is named after the amount of calories it contains, targets men and women between the ages of 25 and 49.
A-B InBev believes Select 55 is the lightest beer in the world.
The brand will benefit from a national TV advert – its first – during CBS’ broadcast of Super Bowl XLIV.
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