Diageo’s Blossom Hill Californian Pinot Grigio
Category – Wine, white, California, Pinot Grigio
Available – Now
Location – UK, available to both on- and off-trade customers. Asda, Co-op, Sainsbury and Somerfeld and Booker and United Wholesalers cash and carries
Price – RSP GBP5.99 (US$9.18) per bottle
Distribution – Percy Fox & Co
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By GlobalDataBlossom Hill will support both its varietal range and the Pinot Grigio launch with a TV advertising campaign, scheduled to hit screens at the beginning of March.
The advertising is phase two of the ‘Welcome to Blossom Hill’ campaign which was aired last summer and sees Blossom Hill investing an additional GBP500,000 with airtime booked across ITV1, Channel 4, ITV2, Film4 and E4 as well as another seven digital channels.
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