Polish officials may force a PR agency to remove a giant Coca-Cola advertisement, even though the agency claims it could make it into the Guinness Book Of Records.The advertisement is 41.1m by 58m in size and hangs over Warsaw’s main intersection and features a girl’s face and a soda bottle.The Hator Agency is claiming such a huge advertisement is a rare tourist attraction and is hoping to get it listed as a world record.But officials at Warsaw’s district authorities are not happy and say such advertising is inappropriate in the heart of the city.A spokesman for the agency said: “An artistic vision cannot be assessed by office clerks.”Sarah Diston

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE