PepsiCo has unveiled its latest Super Bowl advert, a Mountain Dew and Doritos mash-up that links the company’s snacks and beverages in a commercial for the first time.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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