The chief operating officer of the Coca-Cola Co has said the company’s new ‘One Brand’ marketing strategy has helped drive sales of the company’s zero calorie Coca-Cola variants in Mexico.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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