Russian alcohol company Novabev Group has reported being hit by a cyberattack, which impacted its operations.  

The owner of the Beluga and Belenkaya vodka brands said in a statement the incident occurred on 14 July.

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Novabev Group said it was an “unprecedented cyberattack – a large-scale, coordinated action carried out by hackers”. 

The company added the incident led to “temporary disruption” of a part of its IT infrastructure, affecting the availability of services and tools, including those of its retail arm, WineLab.  

“The attackers contacted us and demanded a monetary reward. However, the company maintains a principled position of rejecting any interaction with cybercriminals and refuses to fulfill their demands,” it said.

Novabev Group said the IT team is “working around the clock to resolve the situation” and “external experts have been involved” to accelerate the process.  

“Every effort is being made to resume operations as soon as possible,” the Moscow stock exchange-listed group added. 

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Novabev Group assured that, based on current information, customers’ personal data remains uncompromised, although the investigation continues. 

The company operates five distilleries and the Golubitskoe Estate winery. Its portfolio also includes Golden Reserve brandy and Devil’s Island rum. 

In 2024, the group reported a 16% increase in net revenue, reaching Rbs135.46bn ($1.72bn).  

Despite revenue growth, operating profit fell by 11% to Rbs12.35bn, with net income dropping 43% to Rbs4.58bn due to rising costs and store openings. 

As of June 2025, WineLab had over 2,100 outlets.  

Alongside the results in March, Novabev Group said it is the “leader in the production of spirits, the number one supplier in terms of sales in all channels, including federal key accounts, as well as the main importer of wine and spirits in Russia”. 

Its imported brand portfolio includes Barceló rum, Torres brandy, Noy cognac, as well as The San-In whiskey, Agavita tequila, and Disaronno liqueur. 

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