“Vintage 2002 has changed the supply landscape for the industry. The change means we need to move from allocating products in short supply to being proactive marketers to ensure on-going growth,” said Peter Hubscher, chair of the New Zealand Winegrowers. “To date we have achieved considerable success as a niche producer and marketer of quality wines. We must now lift our marketing effort to another level to increase export sales substantially above the current annual record.”
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