Although one might imagine that calling your brand Sars might be the kiss of death for a soft drink, the company marketing a drink under that name say the product’s sales have actually increased since the outbreak Severe Acute Respiratory Syndrome (SARS).
The caramel-flavoured drink is produced by the Australian company, Golden Circle. New Zealand manager for Golden Circle, Brian Winter, confirmed that sales of the brand had increased over the last month, adding that the company was not considering changing the name and was unlikely to do so if current sales trends prevailed.
