The row has erupted over the trademark name "e2" used by Rio Beverages
and the Frucor brand "g2" which Frucor had planned to sell in Australia.
NEW ZEALAND: Frucor in court battle over the use of “g2”
Frucor Beverages the New Zealand based beverage company is heading for a court showdown with rival drinks company Rio Beverages over the rights to similar brand names. The row has erupted over the trademark name "e2" used by Rio Beverages and the Frucor brand "g2" which Frucor had planned to sell in Australia.