Nestlé has joined other major food groups in pledging to phase out synthetic dyes from their US products.
The Swiss giant is planning to remove colour additives in its food and drinks products on sale in the US “by mid-2026”, the Nesquik owner said in a statement.
Nestlé declined to disclose the brands that would see recipe changes.
The move follows similar commitments from Kraft Heinz and General Mills earlier this month.
In its statement, Nestlé said it will “fully eliminate FD&C colours in its US food and beverage portfolio by mid-2026”.
Marty Thompson, the CEO of Nestlé’s US operations, added: “Consumers enjoy a wide variety of foods and beverages as part of their daily diet. They want choice and value shaped by a dynamic – and highly personal – combination of nutrition, quality, price and convenience. As their diverse dietary preferences and nutritional needs evolve, we evolve with them.”
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By GlobalDataNestlé said more than 90% of its products on sale in the US are already free of synthetic colours.
Last weekend, Texas signed into law regulations that will mandate warning labels on products with synthetic dyes from 2027.
In March, West Virginia banned the use of seven synthetic dyes in school lunches and food items. California took similar action in 2023, banning four substances, including potassium bromate and Red Dye No. 3.
The following month, the US Food and Drug Administration (FDA) announced measures to phase out petroleum-based food dyes by the end of next year.
In its announcement, the FDA said it was “establishing a national standard and timeline for the food industry to transition from petrochemical-based dyes to natural alternatives”.
