• Category – Beer, flavoured
  • Available – From early next year
  • Location – The US
  • Price – Not disclosed

Molson Coors Beverage Co is to add a second flavour to its Blue Moon LightSky beer range.

Unveiled this week at the group’s annual distributor conference in Las Vegas, Blue Moon LightSky Tropical is brewed with pineapple and orange peel and contains 95 calories per 12oz (35cl) can. The announcement of next year’s release comes just over a year after Molson Coors launched the original LightSky extension, Citrus Wheat, which according to the company is connecting well with consumers.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“LightSky is truly crushing it,” said Mara Schaefer, senior director of marketing for Molson Coors’ ‘above-premium’ brands. “It’s growing double digits in every region.”

The brand owner did not disclose an alcohol strength for LightSky Tropical. LightSky Citrus Wheat has an abv of 4%.

LightSky was highlighted as one of Molson Coors best-performing brands by CEO Gavin Hattersley last week as he hailed the success of the company’s premiumisation strategy. Speaking about why the group had discontinued 11 economy beer brands and 99 SKUs earlier this year, Hattersley said they were dragging on margins and complicating brewery operations.

What to look for – and look out for – in the post-work consumption occasion – consumer trends

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now