Anders Fredriksson, the CEO of Swedish coffee business Löfbergs, is stepping down from his position to lead local FMCG group Humble.
Fredriksson, who has been at the helm of family-owned Löfbergs since 2021, will join Humble in September.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
He will succeed Noel Abdayem, the Humble founder who was appointed interim CEO in October following the departure of Simon Petrén.
Abdayem will continue as acting head until Fredriksson’s arrival, after which he will move back to an operational role within Humble.
“The strategic and structural work will continue as planned until Anders assumes his position, and I look forward to supporting Anders in his role,” Abdayem said.
“I will continue to be deeply involved in Humble Group, both operationally and as a long-term shareholder.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataBefore joining Löfbergs, Fredriksson was CEO at dairy co-operative Norrmejerier and chemical company SEKAB, both Swedish firms.
Founded in 1906, Löfbergs began exporting in 1993 and generates around half of its sales abroad. The company also operates in Norway, Denmark, Finland, the Baltic states and the UK. It is also investing in Poland.
In 2024, Löfbergs reported turnover of SKr2.77bn ($294.3m) and an operating result of SKr104m, with 316 employees.
Humble encompasses around 40 businesses in food, nutrition and personal care, employing about 1,200 people.
The group’s interests in food include confectionery, with a brand portfolio featuring Pandy, Wellibites, Pitstop and Bravokola. It is also present in sports nutrition, supplements and “functional” beverages.
Fredriksson said: “Humble Group has built a unique platform by bringing together strong entrepreneurs, companies and brands in attractive consumer categories. I am looking forward to taking the next steps in company development together with the organisation, where we will simplify structures, strengthen operational performance and fully realise the potential of the group’s scale and entrepreneurial strength.”
In 2025, Humble’s net sales grew organically by 7% to SKr8.1bn, though EBIT fell 31% to SKr249m. Net profit stood at SKr16m, down from SKR109m in 2024.
In September, the company launched an “efficiency programme” to save around SKr80m a year.
