According to the July figures, Jinro Ballantine’s (JBC) remains the market leader with a 38.8% share, followed by Diageo Korea with 27.9%. Lotte Chilsung has 13.2% of the market while Hiscot Co. has a 12.9% share, the first time Lotte Chilsung has been ahead of Hiscot since late-1997.
KOREA: Whisky sales surge in July
Whisky sales in Korea rose by 51.2% to 267,707 9-litre cases in July compared with the same month year earlier.