PepsiCo will report results for its fiscal third quarter tomorrow (12 October). Here, just-drinks brings you highlights of the company’s news in the three months to 4 September.
- PepsiCo started off the quarter with the launch of its PepsiCo ‘PepsiCo 10’ programme in Europe, which aimed to give ten emerging technology companies an opportunity to work with the soft drinks giant. Winners of the programme were awarded GBP10,000 (US$16,375) each.
- June was also the month that PepsiCo confirmed it would increase soft drink prices in the US in the second half of the year. By the end of the summer, PepsiCo’s drinks prices were 5% to 7% higher than a year ago.
- In July, the CEO of PepsiCo told China’s vice-premier Wang Qishan that the soft drinks giant is keen to increase its investment in China. Having already pledged a US$2.5bn investment last year, Indra Nooyi said the company is confident about its business in China.
- In the same month, PepsiCo joined forces with social networking site FourSquare for a summer campaign in the US. The promotion was part of its ‘Summertime is Pepsi Time’ campaign – the first summer promotion campaign for the brand in the US in three years.
- A month later, PepsiCo responded to reports that it was looking to split its snacks and beverage divisions. The company denied the rumours, which surfaced after Kraft Foods announced that would separate split its own business in two.
- PepsiCo ended the quarter with the introduction of a smaller 25cl can for the Pepsi Max, Diet Pepsi and Pepsi brands in the UK. The launch marks the first time 25cl soft drinks cans have been available in the UK.
For PepsiCo’s Q2 and H1 results, click here.
