PepsiCo will report its second-quarter and half-year results on Wednesday (25 July). Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of June.

  • PepsiCo was dealt an early Q2 blow by rival Coca-Cola Co when Coca-Cola announced an exclusive supply deal with snack chain Dunkin’ Brands Group. Dunkin’ Brands had worked with PepsiCo for several years, but ended the deal to serve the group’s 9,400 Dunkin’ Donuts and Baskin-Robbins US stores “amicably”. A month later, PepsiCo got its revenge by edging out Coca-Cola in IHOP and Applebee’s restaurants.
  • PepsiCo moved forward with plans to revive its association with Michael Jackson. The popstar’s image will feature in a global advertising campaign almost 30 years since he first partnered with PepsiCo.
  • At the end of May, PepsiCo was forced to deny it was about to release its first alcoholic beverage after reports in Russia it had registered patents for cider, mead and sbiten, a traditional Russian alcoholic drink. PepsiCo said the registration was done purely for legal reasons.
  • New York mayor Michael Bloomberg put PepsiCo and the other soda companies in his sights with plans to ban large-serve sugary drinks within his fiefdom. PepsiCo hit back through lobby group the American Beverage Association, though the fight between the Big Apple and the Big Gulp is far from over. In June, PepsiCo’s beverages boss said the possibility of a “sugar tax” kept him up at nights.
  • There was bad news near the end of the quarter when an annual poll of the world’s most respected companies saw PepsiCo slide from 9th to 30th. A month earlier, PepsiCo’s flagship brand Pepsi dropped four places in an annual survey of the world’s most valuable brands.

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