Heineken’s chief financial officer has launched a broadside against rival Carlsberg over its pricing strategy in Russia following a hike in beer excise tax in the country.
Heineken said today (27 October) that it continued to leak market share in Russia in the third quarter of 2010. It has suffered more than its multinational rivals from the Russian Government’s decision earlier this year to triple beer duty.
While this is partly explained by Heineken’s restructuring project in the country, the Netherlands-based brewer is unhappy at how its competitors reacted to the tax rise.
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