In Japan, coffee has been outperforming tea in both sales and growth. In 2002 coffee was worth $4.7 billion and tea $3.3 billion. However, it is expected that tea will have double the growth rate of coffee over the 2002-07 period and therefore reduce the gap between the two sectors.
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Source: Datamonitor, “Hot Drinks in Japan to 2007” (DMCM0498)
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