The Japanese brewer, Kirin Brewery Co, has agreed a contract with the Asian Football Confederation (AFC) to sponsor the federation’s international soccer events from June 2003 to May 2005.

The AFC, which is affiliated to FIFA and comprises soccer associations from 44 countries, organises the regional qualifiers for the World Cup, the Asia Cup and final preliminary matches for the Olympics.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact