The happoshu price cut announced by Kirin in June is expected to cut the company’s annual operating profit by Y30 billion. Kirin said it plans to cut marketing expenditure by around Y15 billion to compensate for the price cut. It is also considering making further cuts in manufacturing, personnel and other expenses. However, even though personnel and wage costs were being reviewed, Aramaki said that there were no plans to cut the company’s workforce.
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