As part of the deal, Asahi Breweries and Orion are to collaborate in the development of a new low-malt beer or “happoshu” for sale in the Okinawa area. Asahi Breweries is also to begin selling Orion’s flagship brand, Orion Draft, through its national sales network.
JAPAN: Asahi confirms purchase of Orion stake
Japan's leading beer producer, Asahi Breweries Ltd, has confirmed that it is to buy a 10% stake in the Orion Beer Co., a brewer based in the southern region of Okinawa, for Y2.1 billion. The deal will go through later this month and will make Asahi Breweries the largest individual shareholder in Orion.