The pop singer, Mick Hucknall, has launched his own wine, produced at his wine estate, Il Cantante, which is located on Mount Etna.
The red wine, with a label designed by Hucknall himself, is being marketed primarily in the UK, with sales or around 8,000 bottles forecast.
The wine is to be known rather prosaically as Etna Red, suggesting that the red-haired singer from the group, Simply Red, has more of an ear for music than for a witty play on words.
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