Gruppo Campari has lined up a packaging update for its Italian aperitif brand, Cinzano.

The company confirmed today (20 April), that Cinzano will benefit from new designs for its logo, bottle and labels.

The global redesign will still use the brand’s traditional red and blue logo, but will also use silver instead of gold. The bottle will also take on a more slender appearance.

“We are very excited to introduce the new, slender look of the Cinzano range,” said Cesare Vandini, Gruppo Campari’s group marketing director. “Cinzano has continually renewed its look in keeping with the changing lifestyles of its consumers; its new design puts it at the heart of city evenings.”

The new look will be rolled out starting this month in 50cl, 75cl and 100cl bottles across North America, Asia Pacific, Europe, and Travel Retail markets.

Cinzano is available in six varieties, including Cinzano Bianco, Dry and Limetto.

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