AG Barr has acquired a majority stake in The Turmeric Co from its founder, the former Wales international football player Hal Robson-Kanu.
Irn-Bru owner AG Barr struck the deal for an undisclosed sum.
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AG Barr chief executive Euan Sutherland and chief financial officer Stuart Lorimer have been appointed as joint directors of Innate-Essence Limited, the company behind The Turmeric Co.
The London-based business, set up in 2018, has partnerships with rugby union side Leicester Tigers, Premier League football teams Brentford and Everton, as well as British Gymnastics.
Publicly listed AG Barr has taken a stake of between more than 50% and 75% in the firm, according to filings with Companies House.
A spokesperson for AG Barr said: “We have acquired a stake in Innate-Essence Ltd, which owns a number of speciality health drinks, including The Turmeric Co.
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By GlobalData“These brands are in the high growth functional beverages and vitamin & supplements sectors, and we’re excited to bring our deep industry experience to support their future growth.”
Headquartered in Scotland, AG Barr, who also owns brands such as Rubicon, Boost and Funkin, saw its revenue rise by 5.1% to £420.4m, for the year to 31 January 2025.
Its adjusted pre-tax profit increased by almost 16% to £58m over the same period.
In April, AG Barr revealed it was in talks to sell the Strathmore bottled water label after it decided to scrap the brand from its portfolio.
AG Barr revealed plans in March to discontinue the brand as Strathmore had “struggled to compete” in recent years and because the facility in Forfar, Scotland, from which the business operates, was “no longer sustainable”.
